Exhibitions offer the exhibitor a dynamic, cost-effective, one-stop opportunity to maximise contact with existing and potential customers.

Delivering buyers

Fact
The buying power of a consumer buyer show is high, with 59% of all visitors intending to make a purchase

Statistic:
On average 38% of visitors claim to visit consumer shows in cities other than their own

A captive audience of potential buyers

Fact
76% of visitors spend half a day or more at the show.

Statistic
More than 22% of visitors also use consumer show as general outings or leisure time activity

Informative

Fact
62% of visitors state that information is the major reason they attend exhibitions.

Statistic
21% of visitors decided to attend the show because they have attended before

Keep up to date

Fact
34% of visitors attend specifically looking for new products/services

Statistic
19% of all visitors are interested in new technology

Preplanned attendance

Fact
53% of visitors plan to attend a show a week or more before it opens

Statistic
82% of the respondents who had travelled from out of town and state did so specifically to attend the show

Source:
The research on this page is from a major study commissioned by the Exhibition and Event Association of Australia (EEAA)